🏠 Finding Home From The Heart
Building a Business from the Heart: How I Found My Way Home
Taylor's invitation: stop looking for home out there. Home is the moment you stop running and start choosing yourself. Home is where integrity and service meet. Home is living on purpose, even when it’s inconvenient.
Have you ever felt like you were hustling to build a business that looked good on paper but somehow felt hollow in your chest? That was me, for years. I was chasing freedom, chasing money, chasing proof that I was good enough to belong. But instead of creating freedom, I built myself a very elegant prison.
It took me a long time to realize that the real work of building a sustainable and profitable business isn’t about strategy hacks or perfect funnels. It’s about finding your way home. And by “home,” I don’t mean a cozy couch or a paid-off mortgage…I mean the place inside where you live in alignment with your heart and where your higher self leads instead of your survival self.
The Survival Self’s Business Plan
Like many new coaches, I started from the outside in. I plastered Instagram with posts about “authenticity” while privately entertaining behaviors that were anything but authentic. My “why” was tangled up in proving I was lovable, worthy, and smart enough to succeed on my own terms.
That survival self I shaped between ages zero and seven, when we all start building our first identity, was still running my adult business. And the survival self only has one job: make sure we don’t die. In practice, that meant I defaulted to proving, hustling, and performing. Unsurprisingly, my business didn’t make a profit.
The gap between who I said I was and who I really was created an energetic mismatch. People could feel it, even if they couldn’t name it. Clients didn’t stick around. And deep down, I didn’t want to stick around either.
Home Begins with Honesty
My turning point came when I stopped outsourcing the solution and finally told myself the truth. I had to ask: What am I really committed to?
For me, the gory details were humbling. I was more committed to being saved than to saving myself. I was addicted to external validation. And I was unconsciously letting childhood wounds drive my choices.
Getting honest wasn’t glamorous. It didn’t come with a champagne pop or a TED Talk moment. It looked like journaling until my hand cramped, telling myself truths I didn’t want to hear, and sitting with the grief of realizing I’d been the one keeping myself stuck.
But honesty is the doorway to home. Without it, we’re just rearranging the furniture in someone else’s house.
Redefining Service
Once I faced my survival self, I had to relearn what service really meant. Up until then, I thought service was about pleasing clients and delivering results at any cost. My survival self loved that definition because it fed my need to prove I was good.
But true service isn’t about outcomes. It’s about moving the energy of a situation toward the best outcome for everyone involved…including yourself. Sometimes that means telling a client what they needed to hear instead of what they wanted to hear, e.g. “You don’t have a vision for your marriage and family life? I guess you haven’t been so good at making decisions then.” Sometimes it means setting boundaries that risk disappointing people but preserve your integrity.
The shift was subtle but life-changing. Instead of draining myself to hold up my clients’ fantasies, I became a mirror. I stopped attaching my worth to whether they transformed on my timeline. And as I leaned into service as a practice of alignment, money started flowing in ways I hadn’t expected.
Integrity: Who Are You When No One’s Looking?
Service is what you bring to others. Integrity is what you bring to yourself.
For a long time, my public persona was all about “authentic coaching,” while my private life was chaos. When no one was watching, I was living from my survival self sleeping with married men under the guise of polyamory and not showing up for my business. And clients could feel that.
Integrity means closing the gap between your public self and your private self. It’s being the same person on Instagram, in a client session, and alone in your bedroom at 2 a.m. It’s not about perfection…it’s about practicing what you preach, especially when no one’s keeping score.
When I began living in alignment with my higher self even in private, my business shifted. Clients felt safer with me because they could sense I was walking my talk. And I felt safer with myself because I no longer had to juggle two identities.
Commitment: Choosing Home Every Day
Home isn’t a one-time discovery. It’s a choice you recommit to daily.
Every morning, I get to choose: will I let my survival self drive the bus, or will I let my higher self lead? Will I move through the day chasing validation, or will I live in alignment with the values I say matter most?
That’s what commitment looks like. Not a big heroic vow, but a thousand small choices that add up to a life…and a business and/or a career…that feels like home.
Profit as a Byproduct of Purpose
When I finally made peace with the idea that profit wasn’t just financial, things began to shift. Of course, I did create financial profit. I had my first profitable year as a coach in my fourth year. But the deeper profit was relational and spiritual:
The profit of trusting myself.
The profit of attracting clients who want to learn and do the work.
The profit of waking up excited to do work that reflects my values instead of betrays them.
That kind of profit doesn’t just balance your bank account; it balances your life.
Coming Home Together
If the theme of this month’s Moim is “Home,” then here’s my invitation: stop looking for it out there. Home is the moment you stop running and start choosing yourself. Home is where integrity and service meet. Home is living on purpose, even when it’s inconvenient.
And yes, from that place, you can absolutely build a profitable business. But the real profit is knowing you’re no longer lost.
That’s exactly what I guide you through in Profitable Coaching 101. Inside, we dive into the four pillars that changed everything for me:
- Your Why: uncovering the real motivators driving your business (and learning how to shift them).
- Service: stepping beyond people-pleasing into true alignment.
- Integrity: closing the gap between who you say you are and who you are when no one’s looking.
- Commitment: building the muscle of choosing home every single day.
These aren’t abstract concepts. They’re the exact steps that turned my business from shaky and survival-driven into my first profitable year. And they’re the same tools I still use daily to keep building from my heart.
So if this story stirs something in you... whether it’s relief, recognition, or the fire to finally build differently... I’d love to see you inside the course. Because when you come home to yourself, everything else: clients, money, fulfillment…finally has a place to land.
👉 Build your home form the inside-out by joining Profitable Coaching 101, today!
Once a corporate escape artist, now a guide for rebels with a purpose…Taylor helps people turn their heart’s values into profitable, soul-aligned businesses. She shows others how to build lives and ventures that feel as good on the inside as they look on the outside. For her, it’s never just about profit… it’s about shaping a more balanced future for us all.
If you’re looking for something new to bring into your life, I highly recommend cultivating a simple tune-in practice with your higher self.
Our conditioned minds like to overcomplicate this…whispering that it requires mystical rituals or esoteric techniques. In truth, all it takes is your own will and intention. Your higher self has always been there. It just got muffled beneath the noise of everything competing for your attention and the habit to tune-into the ladder instead of the former.
The more you practice, the louder that inner voice becomes. Eventually, you’ll be able to tune in even in distracting situations…walking, commuting, or in the middle of a busy day.
For first-timers, start small:
- Find a quiet spot where you can sit or lie down comfortably.
- Take a few deep belly breaths, exhaling longer than you inhale.
- Recall a memory (or imagine one) where you felt fully yourself…free, alive, whole. Let your body feel it.
- From here, ask a question or simply listen. The response won’t arrive as “thoughts.” It will feel subtle, gentle, and true.
The key is to start prioritizing the guidance that comes…even when your mind doubts it. Do that consistently, and you’ll find yourself living life on purpose, from the inside out.
For more visual people: pull some tarot cards during this process and observe what they bring up in you.
